SIMBI boldly heralds Simz's arrival on a global stage. This album is brimming with ambition: well-deserved after the Mercury Prize nominated, Ivor Novello award winning, Grey Area. These previous records proved Simz's impressive acuity as an MC, with unrivalled vocal agility. Now with nothing to prove, she is exploring flows with less of the relentless speed she is known for and widening her musical scope.
SIMBI is a comprehensive artistic statement. Simz effortlessly surveys a multitude of musical styles, from the heavy 808 driven second beat of ‘Rolling Stone’, to the Hammond organ underpinned ‘Fear No Man’, via the surreal musical theatre of the interludes (featuring actor Emma Corrin). These eclectic twists and turns would be a catastrophic stumbling block for a lesser artist, but are magical in Simz's hands, as she traces her experience as an introvert in the extroverted world of the music industry.